Last Saturday, the Boston Chapter of the American Marketing Association hosted an “all volunteer Mid-Year Retreat” at the Molecular office in Watertown, MA. After a brief board meeting, our day began with a team building iprov exercise lead by Andrew Aylesworth, Associate Professor of Marketing and Director MS in Marketing Analytics of Bentley College.

Dr. Aylesworth began the session by teaching us the 5 rules of improv and led us through a series of warm-up exercises, which I’m sure that if you were anywhere near the building, you would have probably heard us shouting. It was terrific for team building and quite a lot of fun.

After a lunch catered by Panera, the entire body of AMA Boston volunteers came together to review our progress and discuss our goals for the remainder of the fiscal year. The idea behind our annual Mid-Year Retreat is a check-in point designed to refresh the goals we set at the annual weekend Planning Retreat, which is held at the Inn at East Hill Farm, located at the foot of Mt. Monadnock in Troy, NH. Our planning session in NH is a weekend get away full of brainstorming, team building, mountain climbing and… karaoke.
As always, it was great to get together in the same room with dozens of energetic marketing professionals and to hear so many new ideas flowing up through our chapter !

We are already planning our annual weekend retreat in NH. If you have good ideas and would like to get involved in the AMA Boston marketing community, please contact the volunteer committee.

Myles Bristowe
President-elect, AMA Boston