BL Ochman - What’s Next Blog

In “Subway v Quiznos,” BL Ochman illustrates worst-case practices in which sandwich chain Quiznos sabotages top competitor Subway by promoting a YouTube video contest in which contestants portray Quiznos as superior to Subway. In this instance, Quiznos lost an opportunity to create a “best practice” - and got sued in the process - when the company chose not to focus on what they do best to create value for their customers. Would your company ever sabotage competition in order to stay on top to gain market share?

Lori A. Rochino - With over 7 years of marketing communications experience, Lori has worked in a variety of industries, including finance, publishing, and fashion. She is currently a marketing specialist at an e-commerce firm and manages web content for the AMA Boston Chapter. She resides in Natick with her husband.