REGISTER NOW!

(Registration includes a 1-year AMA membership)

This New Year, many of us are looking to accomplish ambitious objectives for our organizations, many of them centering on engaging our audience. But for those without a background in marketing research or new to the field, understanding your target market, or simply collaborating with research experts, can prove daunting.

This is why we are proud to announce a special 1½-day AMA Marketing Research Boot Camp ^TM on February 28-29, 2008, at the Batterymarch Conference Center in Boston, Mass. Brought to you by our national organization, the American Marketing Association (AMA), this intensive training program will enable non-researchers and those who need a refresher to explore fundamentals including:

• Questionnaire design
• Data collection
• Market segmentation
• Attitudes and usage studies
• Analytical techniques
• Reporting and interpreting results

Get more details about the Marketing Research Bootcamp

Led by an experienced marketing research practitioner and instructor, this program is highly interactive and hands-on. You will leave this program with practical, up-to-date knowledge you can put to work in your organization immediately.

We look forward to seeing you at one of our many events this year. As always, AMA Boston will be here to help advance your knowledge and connect you with other professionals in our community.

REGISTER NOW!

(Registration includes a 1-year AMA membership)
Call: 1-800-AMA-1150
www.MarketingPower.com/mrbootcamp