A few days ago, I was contacted by an experienced sports marketing professional that is relocating to Boston.  She told me that she was recently at the Mid-Atlantic Leadership Retreat being held in Baltimore. These retreats are an opportunity for several chapters within a region to come together to share ideas and best practices.

At the retreat, the conference leader promoted the AMABoston.org as the best chapter Website and referred to it as a model to be followed.  There are 78 chapters internationally.  The chapters in attendance were Baltimore, Philadelphia, Washington DC, Richmond and Central Virginia.

Learning about the unofficial accolades through word-of-mouth was a great honor and although we still have a lot more we want to do with our Internet presence, my only hope is that our members are getting as much value from our site as possible. We really appreciate the efforts of everyone who continues to contribute to it’s success on a daily and weekly basis.

Even with such a complement from the international association, we are actually working right now on a redesign for the interface of our site.  Aloft Group is the agency we selected for the redesign and we are looking forward to what’s next!

In related news, Boston will enjoy the honor of hosting the 2009 Northeastern Leadership Retreat next fall.  Chapters are expected to attend from Providence, Hartford, Albany, Rochester, Montreal and Toronto.  We will welcome them to our city and hope to show them a wicked good time!

Myles Bristowe
President-elect, AMA Boston

On February 13th, Pedro Laboy, Senior Partner at Tocquigny, an Adweek Top-25 Interactive agency, and Author of Brand Nexus, gave a keynote presentation on what every marketer should know about Digital Marketing.

Pedro Laboy’s Presentation “Best Practices in Digital Marketing” is now available in the Resources section of the AMA Boston Website.

DOWNLOAD NOW!

Join us for an evening at Hult International Business School, in Cambridge, MA with Pedro Laboy, Senior Partner of Tocquigny who will speak with us about the “Best Practices in Digital Marketing.”

REGISTER NOW

In today’s fragmenting media world, every organization needs a comprehensive business strategy that embraces digital marketing. For most marketers, however, it is difficult to keep up with the latest trends and best practices in digital marketing. This presentation will concisely cover latest trends and proven best practices in the following areas:

• Interactive Media
• Search Engine Marketing and Search Engine Optimization
• E-mail and E-newsletter Marketing
• Banner Advertising
• Mobile Marketing
• Website Usability
• Landing Pages
• Web 2.0

Special Offer:
Be sure to bring your business card for a special raffle of two 1-hour consulting sessions with Pedro. The next morning, Pedro will spend a FREE hour with each winner to discuss any specific topic or Digital Marketing concern you have for your business. Pedro will also give posters on “The Best Practices” to the first 20 members that register online for the event.

About Pedro Laboy:
In addition to managing overall operations for Tocquigny, Pedro Laboy oversees the agency’s client services, analytics, media and digital marketing practices. Over his 20 year career he has held similar positions at companies such as Landor Associates/Y&R, G2/Grey Global Group, and ACA Technologies. Prior to entering the marketing field, Pedro worked as an economist and statistician for the U.S. Bureau of Labor Statistics. Pedro offers a wealth of marketing and metrics expertise. His experience and education allows him to straddle both the worlds of marketing and finance. He received an MA in International Economics from George Mason University as well as an MBA in finance from Ecole Nationale des Ponts et Chaussees in Paris, France. He has published articles and presented at major marketing conferences on the topics of marketing strategy, marketing metrics, digital marketing and emerging media, value-based marketing, and branding. Pedro is a member of the Marketing Metrics Council, the American Marketing Association, the Zyman Institute of Brand Science, and the Association of Financial Professionals.

About Tocquigny:
As part agency and part measurement consultancy, Tocquigny helps blue chip companies increase the predictability of marketing success and minimize the risk of marketing investment. Tocquigny provides tools to collect and analyze the right information, the expertise to turn that data into insights, along with the processes and creativity to convert those insights into improved marketing performance. Tocquigny has a 27-year history and is listed as one of the nation’s Top B2B Agencies and Top 25 Interactive Agencies in the nation by B-to-B Magazine and ADWEEK, respectively.

Event Sponsor:

Event Schedule:
February 13th – Dinner meeting
Drinks and Appetizers – 6:00 to 7:00pm
Keynote Speaker – 7:00 to 8:00pm
Q&A 8:00 to 8:30pm

Event Venue:
Hult International Business School
One Education Street
Cambridge, MA 02141

Event Prices:
$35.00 members
$50.00 non members
$25.00 students

Parking:
Parking is available at the Museum of Science garage. (get garage info).
Hult is a very short walk from the museum.