Volunteer Spotlight: Vic Beck

Shortly after being unanimously nominated for a second term as Vice President of Communications for the Boston Chapter of the American Marketing Association, Vic Beck had informed the Board of Directors that he had been called into active duty as a Navy Captain (Public Affairs Officer).

His job is to be the US military’s spokesman to the 1500 Arab media outlets based out of Media City in Dubai. In his words, “It is an interesting and challenging job, but the most difficult thing by far, is the separation from my family.”

I know I speak for everyone on the Board of Directors as well as our entire body of Members, when I say, we are all very proud and grateful for the service and sacrifice Vic is giving to his country. We look forward to your safe return to Boston!

Last week Vic sent us a letter from Baghdad and has given me permission to share it with you:

150 Days – An Update from Vic Beck
In Baghdad, Iraq
January 25, 2008

So much has happened in Iraq since my last update only a couple months ago. There never is a shortage of news and information coming from Iraq however, with the decrease in violence, there are many days when we are not front page news in the U.S. (this is a good thing). Here are just a few statistics that are telling:

• From June to December 2007, the number of overall attacks have decreased roughly 60%.
• Civilian deaths are down 75% from a year ago and are now at a level not seen since the beginning of 2006.
• The number of Coalition Force losses is down substantially, though each one reminds us of the sacrifice that made progress possible in 2007.
• High profile attacks (car bombs, suicide car bombs and suicide vest attacks) are down 60% since its height in March 2007.
• With the help of local Iraqi citizens, in 2007 we more than doubled the amount of weapons caches found in all of 2006. While this has seriously degraded the enemy’s ability to conduct attacks, al-Qaeda still has the capacity to conduct horrific attacks against Iraqi citizens and Coalition Forces. 2008 will be an important year in Iraq and we’re hoping to achieve many milestones.
• We are working to transfer more provincial security control to the Iraqi Security Forces. There are 18 provinces and we have transferred provincial control for security back to the Iraqis for nine so far.

For me personally, I just finished a work marathon – 150 days straight of 17-18 hour days. I arrived in Belize yesterday for R&R. My wife and kids arrive tomorrow and we’ll be relaxing on the beach together for two weeks (and watching the Super Bowl at a beach sports bar at a reasonable hour – Iraq is eight hours ahead of Boston time). Then I’ll head back to Iraq and finish my year-long tour on April 24. More soon, but I won’t be thinking much about the war for the next two weeks.

Best,
Vic

Captain Vic Beck, US Navy
Chief of Media Operations
Multi-National Force-Iraq
Strategic Effects/Communications Division

I don’t know if there have been any studies done to describe how many marketers there are in the world today. However, within the United States and Canada, I can say that the American Marketing Association is among the largest associations for marketers and is made up of over 38,000 professional members. While many Marketing associations focus on one specific area of marketing, (like advertising, market research or public relations) I’ve found the AMA to reach a wider audience because it covers every area of marketing. As great as the AMA is, I decided that 38,000 couldn’t be the whole universe…

So, for starters, I looked at the Marketing universe on LinkedIn:
Within LinkedIn there are more than 567,000 individual bios that contain the term “Marketing” in their profiles. While only 292,000 have selected “marketing and advertising” as their professional category and only 141,000 have selected the “market research” category to identify themselves. To include PR in the mix, I found that 277,000 have selected “public relations and communications” as their professional category. Keep in mind that a person can only select ONE category for their profile.

Oddly enough, if you add up the three distinctions together (Marketing and Advertising, Market Research and Public Relations and Communications) you will have 710,000 individual profiles on LinkedIn who have identified themselves as marketers… even though only 567,000 actually use the word “Marketing” in their profile.

I find it quite interesting that 20% of all these Marketing individuals did not feel the need to use the word, “marketing” in their profile in order to best describe their job, their work experience or their interests.

Myles Bristowe
President-elect, AMA Boston