Join us for an evening at Hult International Business School, in Cambridge, MA with Pedro Laboy, Senior Partner of Tocquigny who will speak with us about the “Best Practices in Digital Marketing.”

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In today’s fragmenting media world, every organization needs a comprehensive business strategy that embraces digital marketing. For most marketers, however, it is difficult to keep up with the latest trends and best practices in digital marketing. This presentation will concisely cover latest trends and proven best practices in the following areas:

• Interactive Media
• Search Engine Marketing and Search Engine Optimization
• E-mail and E-newsletter Marketing
• Banner Advertising
• Mobile Marketing
• Website Usability
• Landing Pages
• Web 2.0

Special Offer:
Be sure to bring your business card for a special raffle of two 1-hour consulting sessions with Pedro. The next morning, Pedro will spend a FREE hour with each winner to discuss any specific topic or Digital Marketing concern you have for your business. Pedro will also give posters on “The Best Practices” to the first 20 members that register online for the event.

About Pedro Laboy:
In addition to managing overall operations for Tocquigny, Pedro Laboy oversees the agency’s client services, analytics, media and digital marketing practices. Over his 20 year career he has held similar positions at companies such as Landor Associates/Y&R, G2/Grey Global Group, and ACA Technologies. Prior to entering the marketing field, Pedro worked as an economist and statistician for the U.S. Bureau of Labor Statistics. Pedro offers a wealth of marketing and metrics expertise. His experience and education allows him to straddle both the worlds of marketing and finance. He received an MA in International Economics from George Mason University as well as an MBA in finance from Ecole Nationale des Ponts et Chaussees in Paris, France. He has published articles and presented at major marketing conferences on the topics of marketing strategy, marketing metrics, digital marketing and emerging media, value-based marketing, and branding. Pedro is a member of the Marketing Metrics Council, the American Marketing Association, the Zyman Institute of Brand Science, and the Association of Financial Professionals.

About Tocquigny:
As part agency and part measurement consultancy, Tocquigny helps blue chip companies increase the predictability of marketing success and minimize the risk of marketing investment. Tocquigny provides tools to collect and analyze the right information, the expertise to turn that data into insights, along with the processes and creativity to convert those insights into improved marketing performance. Tocquigny has a 27-year history and is listed as one of the nation’s Top B2B Agencies and Top 25 Interactive Agencies in the nation by B-to-B Magazine and ADWEEK, respectively.

Event Sponsor:

Event Schedule:
February 13th – Dinner meeting
Drinks and Appetizers – 6:00 to 7:00pm
Keynote Speaker – 7:00 to 8:00pm
Q&A 8:00 to 8:30pm

Event Venue:
Hult International Business School
One Education Street
Cambridge, MA 02141

Event Prices:
$35.00 members
$50.00 non members
$25.00 students

Parking:
Parking is available at the Museum of Science garage. (get garage info).
Hult is a very short walk from the museum.

Topic: Exploring the Impact of Social Media

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Now in our second year, the Boston Marketing Club has reinvented itself for 2008!
Join the “who’s who” of Boston Marketers and meet new people to discuss this month’s
hot-topic, “Exploring the Impact of Social Media.” Be part of the conversation and
participate in real-time polling led by the CONNECTORS.

As Web 2.0 techno-widgets like blogs, podcasts, and twitters take hold, marketing
professionals are wondering about winning in a world transformed by the Social Media
Revolution. We will discuss how savvy marketing professionals are changing the way
their company communicates with customers, and will touch on questions like:

• To blog or not to blog? Has blogging become mainstream in the business world?
• Who does podcasting better: B2B or B2C companies?
• Does face-to-face still have a place?
• How does Twitter work in a business context?

We need your opinion on January 30th at the next Boston Marketing Club event.

The Boston Marketing Club is a fresh approach to networking. Meet some new people,
discuss hot-topics and participate in real-time opinion polling led by “the CONNECTORS.”
Check out a previous BMC event.

If you’re tired of the old routine (get a nametag, grab a drink, shake some hands and
drop a few business cards), then get ready for something new.  We’ve found a
better way to network!

Date: Wednesday, January 30, 2008
Time: 6:00pm - 8:00pm
Place: Flat Top Johnny’s, 1 Kendall Square, Cambridge
Price: $10 for AMA members $30 for non-members

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