On June 16th, AMA Boston is hosting an awards program that everyone can participate in. It is for those simple marketing programs or tactics that never seem to get the respect they deserve. The proverbial shoestring marketing tactics. Everyone has done these in the past. Heck, here at AMA Boston, as a non-profit, we are always trying to find ways to squeeze out a little more from a little less.
I’ve seen some great examples already in the entries - printing a logo on ice cream wrappers and giving them away outside a summer conference; a simple little one page tri-fold product brochure that looks good, but costed nothing to produce; and a child’s origami puzzle with product messages inside that attendees couldn’t put down.
There are no ideas too small for this program. That is the idea. In these days of hard nosed budget cuts, let’s share some ideas others can learn from, and get a pat on the back in the process.
Confident your child is safe watching a friendly game of baseball, you leave the room. When you return, your eight-year-old son is ogling a half-naked model caressing a light beer.Even with parental controls for TV and the Web, provocative ads are still finding their ways into our children’s consciousness. You breathed a deep sigh of relief when Joe Camel retired. Nevertheless, your daughter wants to know if you take the little purple pill.
Every month, the Boston Marketing Club brings the Greater Boston marketing community together to discuss a hot topic in a relaxed and social atmosphere. Join us at this month’s Boston Marketing Club for a lively discussion about the lurid and insidious messages molding our children’s minds. After we introduce the topic, our Connectors will poll you for your opinions. We’ll discuss questions such as:Have ads become more shocking, or is our moral compass broken?
Should we increase federal regulation of advertising?
What are my responsibilities, as a parent and a marketer?Date: Wednesday, April 30, 2008Time: 6 p.m. to 8 p.m. Free appetizers, cash bar.
Contact Information:
American Marketing Association - Boston
411 Waverley Oaks Road
Suite 331 B
Waltham, MA 02452
Phone: 781-647-7555
E-mail: theoffice@amaboston.org Join our LinkedIn Group
Any member wishing to have a voice in the chapter is welcome to attend our monthly board of director meetings. If you are a current AMA member and either want to participate or have an agenda item you would like the board to consider, then please write to president@amaboston.org.
AMA Boston is offering the opportunity to make your mark. To be a part of something larger than your day job and become part of the marketing community.
The Boston Chapter is searching for a few more candidates to fill out our 08/09 board of directors, and for candidates to serve in elect positions for 09/10. This is your chance to get involved with a growing number of top marketing professionals to shape the chapter and grow your career! Here is the one statistic you need to know - over the past two years, 7 out of 10 chapter board members have either:
Seen a significant advancement in their careers.
Found great new opportunities for their businesses.
It’s not hard to figure out. In this connected world of personal branding and Google searches, it looks darn good to see your name attached to a brand like AMA’s.
Boston is one of the largest single concentration of AMA members in the country. We have it all - higher ed., market research, branding, strategy, marcom, events, and on and on. AMA Boston envelops every discipline of marketing under one organization. Don’t miss this opportunity!
A few days ago, I was contacted by an experienced sports marketing professional that is relocating to Boston. She told me that she was recently at the Mid-Atlantic Leadership Retreat being held in Baltimore. These retreats are an opportunity for several chapters within a region to come together to share ideas and best practices.
At the retreat, the conference leader promoted the AMABoston.org as the best chapter Website and referred to it as a model to be followed. There are 78 chapters internationally. The chapters in attendance were Baltimore, Philadelphia, Washington DC, Richmond and Central Virginia.
Learning about the unofficial accolades through word-of-mouth was a great honor and although we still have a lot more we want to do with our Internet presence, my only hope is that our members are getting as much value from our site as possible. We really appreciate the efforts of everyone who continues to contribute to it’s success on a daily and weekly basis.
Even with such a complement from the international association, we are actually working right now on a redesign for the interface of our site. Aloft Group is the agency we selected for the redesign and we are looking forward to what’s next!
In related news, Boston will enjoy the honor of hosting the 2009 Northeastern Leadership Retreat next fall. Chapters are expected to attend from Providence, Hartford, Albany, Rochester, Montreal and Toronto. We will welcome them to our city and hope to show them a wicked good time!
Check Out the Instant Replay
They made you cheer, sneer, or reach for the clicker: The 20 biggest ads of 2008! We’ll show them to you, and our pollsters, the CONNECTORs*, will ask you questions like:
Which one made you shush your friend?
Did the ad make the brand more sticky?
Or did it land the sponsor on your “no-call” list?
Your opinion matters! Let us know: creative genius… or colossal bust?
We’ve Found a Better Way to Network
Tired of the same old routine? Grab a nametag, shake some hands, drop a few business cards? Get ready for something completely different! Join us at the February Boston Marketing Club Networking Event!
Until then, here are some links we think you’ll enjoy:
This New Year, many of us are looking to accomplish ambitious objectives for our organizations, many of them centering on engaging our audience. But for those without a background in marketing research or new to the field, understanding your target market, or simply collaborating with research experts, can prove daunting.
This is why we are proud to announce a special 1½-day AMA Marketing Research Boot Camp TM on February 28-29, 2008, at the Batterymarch Conference Center in Boston, Mass. Brought to you by our national organization, the American Marketing Association (AMA), this intensive training program will enable non-researchers and those who need a refresher to explore fundamentals including:
Led by an experienced marketing research practitioner and instructor, this program is highly interactive and hands-on. You will leave this program with practical, up-to-date knowledge you can put to work in your organization immediately.
We look forward to seeing you at one of our many events this year. As always, AMA Boston will be here to help advance your knowledge and connect you with other professionals in our community.
Join us at PPC Summit Boston an exclusive how-to workshop where you’ll work directly with the experts to learn the skills you need to maximize your Pay Per Click opportunities, outperform your competitors, and increase your ROI. Sign up now to save 10% on registration-just enter the Code BAMA10 in the invitation code field on the registration form. Hurry, sign up before the early bird date (Feb. 8 ) to get 10% off, plus save an additional $200!
PPC Summit Highlights:
Enjoy 3 Focused Tracks: Fundamentals, Advanced and Advertising Specifics
Choose from 24 in-depth sessions covering today’s hottest PPC topics
Meet leading search engine vendors in a non-sales environment
Network with the speakers, industry experts and colleagues from around the world
Tools to Improve Your Online Pay Per Click Marketing Results:
Keyword tactics to drive conversions and lower cost per click
Search engine marketing copywriting techniques to improve sales
Landing page development skills to convert visitors to buyers
Strategies and competitive advantages that only the insiders know!
What to watch out for? Click fraud and more…
Every Attendee Walks Away With:
Subscriptions to Search Marketing Standard, Website Services and Domainers Magazines
Join us for an evening at Hult International Business School, in Cambridge, MA with Pedro Laboy, Senior Partner of Tocquigny who will speak with us about the “Best Practices in Digital Marketing.”
In today’s fragmenting media world, every organization needs a comprehensive business strategy that embraces digital marketing. For most marketers, however, it is difficult to keep up with the latest trends and best practices in digital marketing. This presentation will concisely cover latest trends and proven best practices in the following areas:
Interactive Media
Search Engine Marketing and Search Engine Optimization
E-mail and E-newsletter Marketing
Banner Advertising
Mobile Marketing
Website Usability
Landing Pages
Web 2.0
Special Offer:
Be sure to bring your business card for a special raffle of two 1-hour consulting sessions with Pedro. The next morning, Pedro will spend a FREE hour with each winner to discuss any specific topic or Digital Marketing concern you have for your business. Pedro will also give posters on “The Best Practices” to the first 20 members that register online for the event.
About Pedro Laboy: In addition to managing overall operations for Tocquigny, Pedro Laboy oversees the agency’s client services, analytics, media and digital marketing practices. Over his 20 year career he has held similar positions at companies such as Landor Associates/Y&R, G2/Grey Global Group, and ACA Technologies. Prior to entering the marketing field, Pedro worked as an economist and statistician for the U.S. Bureau of Labor Statistics. Pedro offers a wealth of marketing and metrics expertise. His experience and education allows him to straddle both the worlds of marketing and finance. He received an MA in International Economics from George Mason University as well as an MBA in finance from Ecole Nationale des Ponts et Chaussees in Paris, France. He has published articles and presented at major marketing conferences on the topics of marketing strategy, marketing metrics, digital marketing and emerging media, value-based marketing, and branding. Pedro is a member of the Marketing Metrics Council, the American Marketing Association, the Zyman Institute of Brand Science, and the Association of Financial Professionals.
About Tocquigny:
As part agency and part measurement consultancy, Tocquigny helps blue chip companies increase the predictability of marketing success and minimize the risk of marketing investment. Tocquigny provides tools to collect and analyze the right information, the expertise to turn that data into insights, along with the processes and creativity to convert those insights into improved marketing performance. Tocquigny has a 27-year history and is listed as one of the nation’s Top B2B Agencies and Top 25 Interactive Agencies in the nation by B-to-B Magazine and ADWEEK, respectively.
Event Sponsor:
Event Schedule:
February 13th – Dinner meeting
Drinks and Appetizers – 6:00 to 7:00pm
Keynote Speaker – 7:00 to 8:00pm
Q&A 8:00 to 8:30pm
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