As this is the first post of the new blog for the Boston chapter of the American Marketing Association, I think it is appropriate to write a few words about the purpose of the blog.

A blog can enable an organization to publish information quickly, allow readers to subscribe to the blog RSS feed, and give organizations another way and form to communicate. The style of writing a blog post can be very different and informal than a traditional website. We hope to showcase the events, programs and local members of the Boston AMA, but we also want to be involved with the wider marketing community. The AMA Boston constitution has been my starting point in thinking about the topics we should cover and the focus of any advocacy in the community. The constitution boils down to the following:

-Help everyone do better marketing work
-Promote professionalism in the practice of marketing
-Promote a greater understanding of marketing principles and practices

If you want to help get involved with the blog and contribute articles that about these themes contact me or the AMA Boston blog team directly.

John Cass
Past President, AMA Boston