Recently we asked you to help us create our new tagline, and we now have a winner!  Thanks to all for their entries and especially to Josh Mendelsohn for concisely describing our chapter with his entry - Marketing Knowledge. Local Connections.

Congrats Josh!

Tracie Hebert 
VP of Brand, AMA Boston

Join us for an evening at Hult International Business School, in Cambridge, MA with Pedro Laboy, Senior Partner of Tocquigny who will speak with us about the “Best Practices in Digital Marketing.”

REGISTER NOW

In today’s fragmenting media world, every organization needs a comprehensive business strategy that embraces digital marketing. For most marketers, however, it is difficult to keep up with the latest trends and best practices in digital marketing. This presentation will concisely cover latest trends and proven best practices in the following areas:

• Interactive Media
• Search Engine Marketing and Search Engine Optimization
• E-mail and E-newsletter Marketing
• Banner Advertising
• Mobile Marketing
• Website Usability
• Landing Pages
• Web 2.0

Special Offer:
Be sure to bring your business card for a special raffle of two 1-hour consulting sessions with Pedro. The next morning, Pedro will spend a FREE hour with each winner to discuss any specific topic or Digital Marketing concern you have for your business. Pedro will also give posters on “The Best Practices” to the first 20 members that register online for the event.

About Pedro Laboy:
In addition to managing overall operations for Tocquigny, Pedro Laboy oversees the agency’s client services, analytics, media and digital marketing practices. Over his 20 year career he has held similar positions at companies such as Landor Associates/Y&R, G2/Grey Global Group, and ACA Technologies. Prior to entering the marketing field, Pedro worked as an economist and statistician for the U.S. Bureau of Labor Statistics. Pedro offers a wealth of marketing and metrics expertise. His experience and education allows him to straddle both the worlds of marketing and finance. He received an MA in International Economics from George Mason University as well as an MBA in finance from Ecole Nationale des Ponts et Chaussees in Paris, France. He has published articles and presented at major marketing conferences on the topics of marketing strategy, marketing metrics, digital marketing and emerging media, value-based marketing, and branding. Pedro is a member of the Marketing Metrics Council, the American Marketing Association, the Zyman Institute of Brand Science, and the Association of Financial Professionals.

About Tocquigny:
As part agency and part measurement consultancy, Tocquigny helps blue chip companies increase the predictability of marketing success and minimize the risk of marketing investment. Tocquigny provides tools to collect and analyze the right information, the expertise to turn that data into insights, along with the processes and creativity to convert those insights into improved marketing performance. Tocquigny has a 27-year history and is listed as one of the nation’s Top B2B Agencies and Top 25 Interactive Agencies in the nation by B-to-B Magazine and ADWEEK, respectively.

Event Sponsor:

Event Schedule:
February 13th – Dinner meeting
Drinks and Appetizers – 6:00 to 7:00pm
Keynote Speaker – 7:00 to 8:00pm
Q&A 8:00 to 8:30pm

Event Venue:
Hult International Business School
One Education Street
Cambridge, MA 02141

Event Prices:
$35.00 members
$50.00 non members
$25.00 students

Parking:
Parking is available at the Museum of Science garage. (get garage info).
Hult is a very short walk from the museum.

Interested in connecting with other marketers in the Boston area and beyond? The Boston Chapter of the American Marketing Association (AMA Boston) has created two new online networking groups to further expand our professional marketing community.

LinkedIn
We get daily requests from marketing professionals looking to be included in our LinkedIn group called, AMA Boston Marketers. If you’re already a member of AMA Boston, it’s likely that you’re already pre-approved to join our LinkedIN group!

Facebook
If you would also like to network with us on Facebook, join our new Facebook Group.

Myles Bristowe
President-elect, AMA Boston

On behalf of the Board of Directors and all the volunteers of the Boston Chapter of the American Marketing Association, I would like to thank Molecular for providing the use of their office in Watertown for our Mid-Year Retreat. It was a terrific team building all-day event and we would like to express our gratitude for their generosity… a special thanks to Amy Quigley and Annette Goldberg for setting it up for us.

Myles Bristowe
President-elect, AMA Boston