April 30, 2008
6:00 pm	to	8:00 pm

TOPIC: When Do Ads and Campaigns Cross the Line?
Date: Wednesday, April 30, 2008

Produced by the Boston Chapter of the American Marketing Association

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Come join the conversation!

The Boston Marketing Club: A social gathering with a topic

Register Now!

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Confident your child is safe watching a friendly game of baseball, you leave the room. When you return, your eight-year-old son is ogling a half-naked model caressing a light beer.Even with parental controls for TV and the Web, provocative ads are still finding their ways into our children’s consciousness. You breathed a deep sigh of relief when Joe Camel retired. Nevertheless, your daughter wants to know if you take the little purple pill.


Every month, the Boston Marketing Club brings the Greater Boston marketing community together to discuss a hot topic in a relaxed and social atmosphere. Join us at this month’s Boston Marketing Club for a lively discussion about the lurid and insidious messages molding our children’s minds. After we introduce the topic, our Connectors will poll you for your opinions. We’ll discuss questions such as:Have ads become more shocking, or is our moral compass broken?
Should we increase federal regulation of advertising?
What are my responsibilities, as a parent and a marketer?Date: Wednesday, April 30, 2008Time: 6 p.m. to 8 p.m. Free appetizers, cash bar.

Price: $10 for AMA members. $30 for non-members.

Place: Brandy Pete’s
267 Franklin Street
Boston, MA 02110
Directions

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Come join the conversation!

The Boston Marketing Club: A social gathering with a topic

Register Now!

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Contact Information:
American Marketing Association - Boston
411 Waverley Oaks Road
Suite 331 B
Waltham, MA 02452
Phone: 781-647-7555
E-mail: theoffice@amaboston.org
Join our LinkedIn Group

February 27, 2008
6:00 pm	to	9:00 pm

Produced by the Boston Chapter of the American Marketing Association
**Note our NEW LOCATION: Brandy Pete’s, Boston, MA**

REGISTER NOW

Check Out the Instant Replay
They made you cheer, sneer, or reach for the clicker: The 20 biggest ads of 2008! We’ll show them to you, and our pollsters, the CONNECTORs*, will ask you questions like:

Which one made you shush your friend?
Did the ad make the brand more sticky?
Or did it land the sponsor on your “no-call” list?
Your opinion matters! Let us know: creative genius… or colossal bust?

We’ve Found a Better Way to Network
Tired of the same old routine? Grab a nametag, shake some hands, drop a few business cards? Get ready for something completely different! Join us at the February Boston Marketing Club Networking Event!

Until then, here are some links we think you’ll enjoy:

• AdAge reviews of all 51 ads
• Review of ad metrics and rankings (comScore)
• Instant Replay: watch the ads

Date: Wednesday, February 27, 2008

Time: 6 p.m. to 9 p.m. Free appetizers, cash bar.

Price: $10 for AMA members. $30 for non-members.

Place: Brandy Pete’s
267 Franklin Street
Boston, MA 02110
Directions

REGISTER NOW!
(or call 781-647-7555)