Confident your child is safe watching a friendly game of baseball, you leave the room. When you return, your eight-year-old son is ogling a half-naked model caressing a light beer.Even with parental controls for TV and the Web, provocative ads are still finding their ways into our children’s consciousness. You breathed a deep sigh of relief when Joe Camel retired. Nevertheless, your daughter wants to know if you take the little purple pill.
Every month, the Boston Marketing Club brings the Greater Boston marketing community together to discuss a hot topic in a relaxed and social atmosphere. Join us at this month’s Boston Marketing Club for a lively discussion about the lurid and insidious messages molding our children’s minds. After we introduce the topic, our Connectors will poll you for your opinions. We’ll discuss questions such as:Have ads become more shocking, or is our moral compass broken?
Should we increase federal regulation of advertising?
What are my responsibilities, as a parent and a marketer?Date: Wednesday, April 30, 2008Time: 6 p.m. to 8 p.m. Free appetizers, cash bar.
Contact Information:
American Marketing Association - Boston
411 Waverley Oaks Road
Suite 331 B
Waltham, MA 02452
Phone: 781-647-7555
E-mail: theoffice@amaboston.org Join our LinkedIn Group
Have your salespeople told you lately that they love you? Are you sure you’re doing everything you can to help them close the Big Deal?Join us for a lively, informative and entertaining keynote from Jack Falvey, sales guru, media commentator and contributor to Newsweek, The Boston Globe and The Harvard Business Review. Drawing on his four decades of sales management experience, he will tell you how collaborating with your sales pros can turn your company into a revenue-generating juggernaut!
SPECIAL OFFER: All registrants receive a PDF copy of Falvey’s book Freelance, a compilation of his most memorable articles written for The Wall Street Journal and Barron’s - FREE!
Falvey has also lent his wit and insight to network broadcasts including:
ABC’s Good Morning America
NBC’s Today Show
Fox TV’s Evening Business News
“Jack Falvey is a delightful cross between the gonzo journalist Hunter S. Thompson and the management guru Peter F. Drucker.”
~Roger Ailes, President, Fox News
If your salespeople have ever called your marketing department a cost center, join us and unlock the secret lives of sales stars with Jack Falvey - and prove the naysayers wrong!
Date:
Wednesday, March 12, 2008
Time:
11:30 a.m. to 1:30 p.m.
Registration - Begins at 11:30 a.m.
Buffet Lunch
Keynote Speaker - 12:00 p.m. to 1:00 p.m.
Q&A - 1:00 p.m. to 1:30 p.m.
Price: $35 for AMA members; $60 for non-members; $25 Student Members.
Place:
Marriott Newton
2345 Commonwealth Avenue
Newton, MA 02466
Complimentary on-site parking is available.
Speaker Profile:
Jack Falvey is one of the most widely published speakers and freelance business writers in the world. With 33 Wall Street Journal editorial page “Manager’s Journals” and many business book reviews for their Leisure and Arts pages, his name is known to professionals wherever serious business news is read.
His client list is a who’s who of successful organizations accumulated in over twenty years of consulting and speaking assignments. A 1960 graduate of Boston College, he has taught sales management as a member of the adjunct faculty at the University of Massachusetts at Boston.
Check Out the Instant Replay
They made you cheer, sneer, or reach for the clicker: The 20 biggest ads of 2008! We’ll show them to you, and our pollsters, the CONNECTORs*, will ask you questions like:
Which one made you shush your friend?
Did the ad make the brand more sticky?
Or did it land the sponsor on your “no-call” list?
Your opinion matters! Let us know: creative genius… or colossal bust?
We’ve Found a Better Way to Network
Tired of the same old routine? Grab a nametag, shake some hands, drop a few business cards? Get ready for something completely different! Join us at the February Boston Marketing Club Networking Event!
Until then, here are some links we think you’ll enjoy:
Search Engine Optimization attracts qualified visitors and brings them through your Web site door. E-mail marketing keeps them coming back by building strong, lasting relationships.
Now, in a dynamic live seminar, you’ll discover how you can use the combined power of Search Engine Optimization and e-mail marketing to attract, cultivate, and nurture your Web site visitors and turn them into repeat customers.
In this half-day program—brought to you by industry leaders Network Solutions® and Constant Contact®—you’ll discover how you can combine Search Engine Optimization with e-mail marketing… and take your marketing to a new level of effectiveness.
February 19, 2008. Choice of two sessions as follows:
Morning session: 8:00AM to 12:00PM
Afternoon session: 1:00PM to 5:00PM
Tuition:
$129/person (AMA Members save 20%)
Enter discount code: AMABOSTON
Metro Meeting Centers - Boston
101 Federal Street
4th Floor
Boston, Massachusetts 02110
617 737 1200
This New Year, many of us are looking to accomplish ambitious objectives for our organizations, many of them centering on engaging our audience. But for those without a background in marketing research or new to the field, understanding your target market, or simply collaborating with research experts, can prove daunting.
This is why we are proud to announce a special 1½-day AMA Marketing Research Boot Camp TM on February 28-29, 2008, at the Batterymarch Conference Center in Boston, Mass. Brought to you by our national organization, the American Marketing Association (AMA), this intensive training program will enable non-researchers and those who need a refresher to explore fundamentals including:
Led by an experienced marketing research practitioner and instructor, this program is highly interactive and hands-on. You will leave this program with practical, up-to-date knowledge you can put to work in your organization immediately.
We look forward to seeing you at one of our many events this year. As always, AMA Boston will be here to help advance your knowledge and connect you with other professionals in our community.
Join us at PPC Summit Boston an exclusive how-to workshop where you’ll work directly with the experts to learn the skills you need to maximize your Pay Per Click opportunities, outperform your competitors, and increase your ROI. Sign up now to save 10% on registration-just enter the Code BAMA10 in the invitation code field on the registration form. Hurry, sign up before the early bird date (Feb. 8 ) to get 10% off, plus save an additional $200!
PPC Summit Highlights:
Enjoy 3 Focused Tracks: Fundamentals, Advanced and Advertising Specifics
Choose from 24 in-depth sessions covering today’s hottest PPC topics
Meet leading search engine vendors in a non-sales environment
Network with the speakers, industry experts and colleagues from around the world
Tools to Improve Your Online Pay Per Click Marketing Results:
Keyword tactics to drive conversions and lower cost per click
Search engine marketing copywriting techniques to improve sales
Landing page development skills to convert visitors to buyers
Strategies and competitive advantages that only the insiders know!
What to watch out for? Click fraud and more…
Every Attendee Walks Away With:
Subscriptions to Search Marketing Standard, Website Services and Domainers Magazines
Join us for an evening at Hult International Business School, in Cambridge, MA with Pedro Laboy, Senior Partner of Tocquigny who will speak with us about the “Best Practices in Digital Marketing.”
In today’s fragmenting media world, every organization needs a comprehensive business strategy that embraces digital marketing. For most marketers, however, it is difficult to keep up with the latest trends and best practices in digital marketing. This presentation will concisely cover latest trends and proven best practices in the following areas:
Interactive Media
Search Engine Marketing and Search Engine Optimization
E-mail and E-newsletter Marketing
Banner Advertising
Mobile Marketing
Website Usability
Landing Pages
Web 2.0
Special Offer:
Be sure to bring your business card for a special raffle of two 1-hour consulting sessions with Pedro. The next morning, Pedro will spend a FREE hour with each winner to discuss any specific topic or Digital Marketing concern you have for your business. Pedro will also give posters on “The Best Practices” to the first 20 members that register online for the event.
About Pedro Laboy: In addition to managing overall operations for Tocquigny, Pedro Laboy oversees the agency’s client services, analytics, media and digital marketing practices. Over his 20 year career he has held similar positions at companies such as Landor Associates/Y&R, G2/Grey Global Group, and ACA Technologies. Prior to entering the marketing field, Pedro worked as an economist and statistician for the U.S. Bureau of Labor Statistics. Pedro offers a wealth of marketing and metrics expertise. His experience and education allows him to straddle both the worlds of marketing and finance. He received an MA in International Economics from George Mason University as well as an MBA in finance from Ecole Nationale des Ponts et Chaussees in Paris, France. He has published articles and presented at major marketing conferences on the topics of marketing strategy, marketing metrics, digital marketing and emerging media, value-based marketing, and branding. Pedro is a member of the Marketing Metrics Council, the American Marketing Association, the Zyman Institute of Brand Science, and the Association of Financial Professionals.
About Tocquigny:
As part agency and part measurement consultancy, Tocquigny helps blue chip companies increase the predictability of marketing success and minimize the risk of marketing investment. Tocquigny provides tools to collect and analyze the right information, the expertise to turn that data into insights, along with the processes and creativity to convert those insights into improved marketing performance. Tocquigny has a 27-year history and is listed as one of the nation’s Top B2B Agencies and Top 25 Interactive Agencies in the nation by B-to-B Magazine and ADWEEK, respectively.
Event Sponsor:
Event Schedule:
February 13th – Dinner meeting
Drinks and Appetizers – 6:00 to 7:00pm
Keynote Speaker – 7:00 to 8:00pm
Q&A 8:00 to 8:30pm
Now in our second year, the Boston Marketing Club has reinvented itself for 2008!
Join the “who’s who” of Boston Marketers and meet new people to discuss this month’s
hot-topic, “Exploring the Impact of Social Media.” Be part of the conversation and
participate in real-time polling led by the CONNECTORS.
As Web 2.0 techno-widgets like blogs, podcasts, and twitters take hold, marketing
professionals are wondering about winning in a world transformed by the Social Media
Revolution. We will discuss how savvy marketing professionals are changing the way
their company communicates with customers, and will touch on questions like:
To blog or not to blog? Has blogging become mainstream in the business world?
Who does podcasting better: B2B or B2C companies?
Does face-to-face still have a place?
How does Twitter work in a business context?
We need your opinion on January 30th at the next Boston Marketing Club event.
The Boston Marketing Club is a fresh approach to networking. Meet some new people,
discuss hot-topics and participate in real-time opinion polling led by “the CONNECTORS.”
Check out a previous BMC event.
If you’re tired of the old routine (get a nametag, grab a drink, shake some hands and
drop a few business cards), then get ready for something new. We’ve found a
better way to network!
Date: Wednesday, January 30, 2008 Time: 6:00pm - 8:00pm Place: Flat Top Johnny’s, 1 Kendall Square, Cambridge Price: $10 for AMA members $30 for non-members
This winter, tantalize your palette and warm your soul by joining AMA Boston for an exclusive evening of tasting Northern Mediterranean food & wines at Vlora. Located in the historic Back Bay, Vlora is Boston’s destination for the authentic and delicious cuisine of Southern Italy, Greece and Albania.
Date: Wednesday, January 16, 2008
Time: 6:30pm - 8:30pm (registration opens at 6:00pm)
Place: Vlora Restaurant, 545 Boylston Street, Boston
Price: $30 for members; $45 for non-members; $25 for student members
Vlora Website: www.vloraboston.com
Special guest Stephen Hodges, President Hult International Business School
Have your salespeople told you lately that they love you? Are you sure you’re doing everything you can to help them close the Big Deal?Join us for a lively, informative and entertaining keynote from Jack Falvey, sales guru, media commentator and contributor to Newsweek, The Boston Globe and The Harvard Business Review. Drawing on his four decades of sales management experience, he will tell you how collaborating with your sales pros can turn your company into a revenue-generating juggernaut!
Loading ...