On June 16th, AMA Boston is hosting an awards program that everyone can participate in.  It is for those simple marketing programs or tactics that never seem to get the respect they deserve.  The proverbial shoestring marketing tactics.  Everyone has done these in the past.  Heck, here at AMA Boston, as a non-profit, we are always trying to find ways to squeeze out a little more from a little less.

I’ve seen some great examples already in the entries - printing a logo on ice cream wrappers and giving them away outside a summer conference; a simple little one page tri-fold product brochure that looks good, but costed nothing to produce; and a child’s origami puzzle with product messages inside that attendees couldn’t put down.  

There are no ideas too small for this program.  That is the idea.  In these days of hard nosed budget cuts, let’s share some ideas others can learn from, and get a pat on the back in the process.

-Steven Halling, President 

Any member wishing to have a voice in the chapter is welcome to attend our monthly board of director meetings.  If you are a current AMA member and either want to participate or have an agenda item you would like the board to consider, then please write to president@amaboston.org.

-Steven Halling, President of AMA Boston