Join us at PPC Summit Boston an exclusive how-to workshop where you’ll work directly with the experts to learn the skills you need to maximize your Pay Per Click opportunities, outperform your competitors, and increase your ROI. Sign up now to save 10% on registration-just enter the Code BAMA10 in the invitation code field on the registration form. Hurry, sign up before the early bird date (Feb. 8 ) to get 10% off, plus save an additional $200!

PPC Summit Highlights:

• Enjoy 3 Focused Tracks: Fundamentals, Advanced and Advertising Specifics
• Choose from 24 in-depth sessions covering today’s hottest PPC topics
• Meet leading search engine vendors in a non-sales environment
• Network with the speakers, industry experts and colleagues from around the world

Tools to Improve Your Online Pay Per Click Marketing Results:

• Keyword tactics to drive conversions and lower cost per click
• Search engine marketing copywriting techniques to improve sales
• Landing page development skills to convert visitors to buyers
• Strategies and competitive advantages that only the insiders know!
• What to watch out for? Click fraud and more…

Every Attendee Walks Away With:

• Subscriptions to Search Marketing Standard, Website Services and Domainers Magazines
• Comprehensive 250+ page “How-To” PPC resource manual
• Exclusive PPC Summit lessons learned case studies
• Discounts from industry vendors and search engines, free trials and product testing

HURRY, REGISTER TODAY for PPC Summit Boston (Mar. 3 & 4) http://www.ppcsummit.com/register-boston.html to get your 10% discount (use code: BAMA10) before the early bird deadline Jan. 22, plus bonus $200 savings! Questions? 800.507.2958 ext.703 or email registration@ppcsummit.com .

I would like to acknowledge Dave Gilman of Cognito Creative for his creativity and his sure-fire reliability in the creation and production of our monthly event post cards. Our direct mail post card campaign is a mission critical part of our communications strategy throughout the year and we are grateful for Dave’s generous contribution!  Anyone I meet who is looking for a visual brand identity and graphic design services, I always highly recommend Dave.  We are lucky to have him on our team!
Myles Bristowe
President-elect, AMA Boston

The International office of the American Marketing Association has redefined the word “marketing,” to reflect its broader role in society.

The new definition reads: “Marketing is the activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners, and society at large.”

The previous definition stated: “Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.”

Wikipedia defines the term this way: “Marketing is a societal process that is needed to discern consumers’ wants; focusing on a product/service to those wants, and to mould the consumers towards the products/services.”

Some very interesting differences between the definitions. The AMA revisits the definition for marketing every five years in a disciplined effort to reflect on the state of the marketing field. How would you define marketing?

Direct Marketing Specialist
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Join us for an evening at Hult International Business School, in Cambridge, MA with Pedro Laboy, Senior Partner of Tocquigny who will speak with us about the “Best Practices in Digital Marketing.”

REGISTER NOW

In today’s fragmenting media world, every organization needs a comprehensive business strategy that embraces digital marketing. For most marketers, however, it is difficult to keep up with the latest trends and best practices in digital marketing. This presentation will concisely cover latest trends and proven best practices in the following areas:

• Interactive Media
• Search Engine Marketing and Search Engine Optimization
• E-mail and E-newsletter Marketing
• Banner Advertising
• Mobile Marketing
• Website Usability
• Landing Pages
• Web 2.0

Special Offer:
Be sure to bring your business card for a special raffle of two 1-hour consulting sessions with Pedro. The next morning, Pedro will spend a FREE hour with each winner to discuss any specific topic or Digital Marketing concern you have for your business. Pedro will also give posters on “The Best Practices” to the first 20 members that register online for the event.

About Pedro Laboy:
In addition to managing overall operations for Tocquigny, Pedro Laboy oversees the agency’s client services, analytics, media and digital marketing practices. Over his 20 year career he has held similar positions at companies such as Landor Associates/Y&R, G2/Grey Global Group, and ACA Technologies. Prior to entering the marketing field, Pedro worked as an economist and statistician for the U.S. Bureau of Labor Statistics. Pedro offers a wealth of marketing and metrics expertise. His experience and education allows him to straddle both the worlds of marketing and finance. He received an MA in International Economics from George Mason University as well as an MBA in finance from Ecole Nationale des Ponts et Chaussees in Paris, France. He has published articles and presented at major marketing conferences on the topics of marketing strategy, marketing metrics, digital marketing and emerging media, value-based marketing, and branding. Pedro is a member of the Marketing Metrics Council, the American Marketing Association, the Zyman Institute of Brand Science, and the Association of Financial Professionals.

About Tocquigny:
As part agency and part measurement consultancy, Tocquigny helps blue chip companies increase the predictability of marketing success and minimize the risk of marketing investment. Tocquigny provides tools to collect and analyze the right information, the expertise to turn that data into insights, along with the processes and creativity to convert those insights into improved marketing performance. Tocquigny has a 27-year history and is listed as one of the nation’s Top B2B Agencies and Top 25 Interactive Agencies in the nation by B-to-B Magazine and ADWEEK, respectively.

Event Sponsor:

Event Schedule:
February 13th – Dinner meeting
Drinks and Appetizers – 6:00 to 7:00pm
Keynote Speaker – 7:00 to 8:00pm
Q&A 8:00 to 8:30pm

Event Venue:
Hult International Business School
One Education Street
Cambridge, MA 02141

Event Prices:
$35.00 members
$50.00 non members
$25.00 students

Parking:
Parking is available at the Museum of Science garage. (get garage info).
Hult is a very short walk from the museum.

Last Saturday, the Boston Chapter of the American Marketing Association hosted an “all volunteer Mid-Year Retreat” at the Molecular office in Watertown, MA. After a brief board meeting, our day began with a team building iprov exercise lead by Andrew Aylesworth, Associate Professor of Marketing and Director MS in Marketing Analytics of Bentley College.

Dr. Aylesworth began the session by teaching us the 5 rules of improv and led us through a series of warm-up exercises, which I’m sure that if you were anywhere near the building, you would have probably heard us shouting. It was terrific for team building and quite a lot of fun.

After a lunch catered by Panera, the entire body of AMA Boston volunteers came together to review our progress and discuss our goals for the remainder of the fiscal year. The idea behind our annual Mid-Year Retreat is a check-in point designed to refresh the goals we set at the annual weekend Planning Retreat, which is held at the Inn at East Hill Farm, located at the foot of Mt. Monadnock in Troy, NH. Our planning session in NH is a weekend get away full of brainstorming, team building, mountain climbing and… karaoke.
As always, it was great to get together in the same room with dozens of energetic marketing professionals and to hear so many new ideas flowing up through our chapter !

We are already planning our annual weekend retreat in NH. If you have good ideas and would like to get involved in the AMA Boston marketing community, please contact the volunteer committee.

Myles Bristowe
President-elect, AMA Boston

Interested in connecting with other marketers in the Boston area and beyond? The Boston Chapter of the American Marketing Association (AMA Boston) has created two new online networking groups to further expand our professional marketing community.

LinkedIn
We get daily requests from marketing professionals looking to be included in our LinkedIn group called, AMA Boston Marketers. If you’re already a member of AMA Boston, it’s likely that you’re already pre-approved to join our LinkedIN group!

Facebook
If you would also like to network with us on Facebook, join our new Facebook Group.

Myles Bristowe
President-elect, AMA Boston

On behalf of the Board of Directors and all the volunteers of the Boston Chapter of the American Marketing Association, I would like to thank Molecular for providing the use of their office in Watertown for our Mid-Year Retreat. It was a terrific team building all-day event and we would like to express our gratitude for their generosity… a special thanks to Amy Quigley and Annette Goldberg for setting it up for us.

Myles Bristowe
President-elect, AMA Boston

I don’t know if there have been any studies done to describe how many marketers there are in the world today. However, within the United States and Canada, I can say that the American Marketing Association is among the largest associations for marketers and is made up of over 38,000 professional members. While many Marketing associations focus on one specific area of marketing, (like advertising, market research or public relations) I’ve found the AMA to reach a wider audience because it covers every area of marketing. As great as the AMA is, I decided that 38,000 couldn’t be the whole universe…

So, for starters, I looked at the Marketing universe on LinkedIn:
Within LinkedIn there are more than 567,000 individual bios that contain the term “Marketing” in their profiles. While only 292,000 have selected “marketing and advertising” as their professional category and only 141,000 have selected the “market research” category to identify themselves. To include PR in the mix, I found that 277,000 have selected “public relations and communications” as their professional category. Keep in mind that a person can only select ONE category for their profile.

Oddly enough, if you add up the three distinctions together (Marketing and Advertising, Market Research and Public Relations and Communications) you will have 710,000 individual profiles on LinkedIn who have identified themselves as marketers… even though only 567,000 actually use the word “Marketing” in their profile.

I find it quite interesting that 20% of all these Marketing individuals did not feel the need to use the word, “marketing” in their profile in order to best describe their job, their work experience or their interests.

Myles Bristowe
President-elect, AMA Boston