Confident your child is safe watching a friendly game of baseball, you leave the room. When you return, your eight-year-old son is ogling a half-naked model caressing a light beer.Even with parental controls for TV and the Web, provocative ads are still finding their ways into our children’s consciousness. You breathed a deep sigh of relief when Joe Camel retired. Nevertheless, your daughter wants to know if you take the little purple pill.
Every month, the Boston Marketing Club brings the Greater Boston marketing community together to discuss a hot topic in a relaxed and social atmosphere. Join us at this month’s Boston Marketing Club for a lively discussion about the lurid and insidious messages molding our children’s minds. After we introduce the topic, our Connectors will poll you for your opinions. We’ll discuss questions such as:Have ads become more shocking, or is our moral compass broken?
Should we increase federal regulation of advertising?
What are my responsibilities, as a parent and a marketer?Date: Wednesday, April 30, 2008Time: 6 p.m. to 8 p.m. Free appetizers, cash bar.
Contact Information:
American Marketing Association - Boston
411 Waverley Oaks Road
Suite 331 B
Waltham, MA 02452
Phone: 781-647-7555
E-mail: theoffice@amaboston.org Join our LinkedIn Group
A few days ago, I was contacted by an experienced sports marketing professional that is relocating to Boston. She told me that she was recently at the Mid-Atlantic Leadership Retreat being held in Baltimore. These retreats are an opportunity for several chapters within a region to come together to share ideas and best practices.
At the retreat, the conference leader promoted the AMABoston.org as the best chapter Website and referred to it as a model to be followed. There are 78 chapters internationally. The chapters in attendance were Baltimore, Philadelphia, Washington DC, Richmond and Central Virginia.
Learning about the unofficial accolades through word-of-mouth was a great honor and although we still have a lot more we want to do with our Internet presence, my only hope is that our members are getting as much value from our site as possible. We really appreciate the efforts of everyone who continues to contribute to it’s success on a daily and weekly basis.
Even with such a complement from the international association, we are actually working right now on a redesign for the interface of our site. Aloft Group is the agency we selected for the redesign and we are looking forward to what’s next!
In related news, Boston will enjoy the honor of hosting the 2009 Northeastern Leadership Retreat next fall. Chapters are expected to attend from Providence, Hartford, Albany, Rochester, Montreal and Toronto. We will welcome them to our city and hope to show them a wicked good time!
I wanted to take a moment and acknowledge Lance Gomes for all the hard work and generous effort he has put into the Boston Marketing Club networking event series. He has been working behind the scenes to find a wonderful new location for our event which is perfect for our event. It is the efforts of great volunteers like Lance that generates more value for our membership.
On February 13th, Pedro Laboy, Senior Partner at Tocquigny, an Adweek Top-25 Interactive agency, and Author of Brand Nexus, gave a keynote presentation on what every marketer should know about Digital Marketing.
Pedro Laboy’s Presentation “Best Practices in Digital Marketing” is now available in the Resources section of the AMA Boston Website.
Search Engine Optimization attracts qualified visitors and brings them through your Web site door. E-mail marketing keeps them coming back by building strong, lasting relationships.
Now, in a dynamic live seminar, you’ll discover how you can use the combined power of Search Engine Optimization and e-mail marketing to attract, cultivate, and nurture your Web site visitors and turn them into repeat customers.
In this half-day program—brought to you by industry leaders Network Solutions® and Constant Contact®—you’ll discover how you can combine Search Engine Optimization with e-mail marketing… and take your marketing to a new level of effectiveness.
February 19, 2008. Choice of two sessions as follows:
Morning session: 8:00AM to 12:00PM
Afternoon session: 1:00PM to 5:00PM
Tuition:
$129/person (AMA Members save 20%)
Enter discount code: AMABOSTON
Metro Meeting Centers - Boston
101 Federal Street
4th Floor
Boston, Massachusetts 02110
617 737 1200
This New Year, many of us are looking to accomplish ambitious objectives for our organizations, many of them centering on engaging our audience. But for those without a background in marketing research or new to the field, understanding your target market, or simply collaborating with research experts, can prove daunting.
This is why we are proud to announce a special 1½-day AMA Marketing Research Boot Camp TM on February 28-29, 2008, at the Batterymarch Conference Center in Boston, Mass. Brought to you by our national organization, the American Marketing Association (AMA), this intensive training program will enable non-researchers and those who need a refresher to explore fundamentals including:
Led by an experienced marketing research practitioner and instructor, this program is highly interactive and hands-on. You will leave this program with practical, up-to-date knowledge you can put to work in your organization immediately.
We look forward to seeing you at one of our many events this year. As always, AMA Boston will be here to help advance your knowledge and connect you with other professionals in our community.
Shortly after being unanimously nominated for a second term as Vice President of Communications for the Boston Chapter of the American Marketing Association, Vic Beck had informed the Board of Directors that he had been called into active duty as a Navy Captain (Public Affairs Officer).
His job is to be the US military’s spokesman to the 1500 Arab media outlets based out of Media City in Dubai. In his words, “It is an interesting and challenging job, but the most difficult thing by far, is the separation from my family.”
I know I speak for everyone on the Board of Directors as well as our entire body of Members, when I say, we are all very proud and grateful for the service and sacrifice Vic is giving to his country. We look forward to your safe return to Boston!
Last week Vic sent us a letter from Baghdad and has given me permission to share it with you:
150 Days – An Update from Vic Beck
In Baghdad, Iraq
January 25, 2008
So much has happened in Iraq since my last update only a couple months ago. There never is a shortage of news and information coming from Iraq however, with the decrease in violence, there are many days when we are not front page news in the U.S. (this is a good thing). Here are just a few statistics that are telling:
From June to December 2007, the number of overall attacks have decreased roughly 60%.
Civilian deaths are down 75% from a year ago and are now at a level not seen since the beginning of 2006.
The number of Coalition Force losses is down substantially, though each one reminds us of the sacrifice that made progress possible in 2007.
High profile attacks (car bombs, suicide car bombs and suicide vest attacks) are down 60% since its height in March 2007.
With the help of local Iraqi citizens, in 2007 we more than doubled the amount of weapons caches found in all of 2006. While this has seriously degraded the enemy’s ability to conduct attacks, al-Qaeda still has the capacity to conduct horrific attacks against Iraqi citizens and Coalition Forces. 2008 will be an important year in Iraq and we’re hoping to achieve many milestones.
We are working to transfer more provincial security control to the Iraqi Security Forces. There are 18 provinces and we have transferred provincial control for security back to the Iraqis for nine so far.
For me personally, I just finished a work marathon – 150 days straight of 17-18 hour days. I arrived in Belize yesterday for R&R. My wife and kids arrive tomorrow and we’ll be relaxing on the beach together for two weeks (and watching the Super Bowl at a beach sports bar at a reasonable hour – Iraq is eight hours ahead of Boston time). Then I’ll head back to Iraq and finish my year-long tour on April 24. More soon, but I won’t be thinking much about the war for the next two weeks.
Best,
Vic
Captain Vic Beck, US Navy
Chief of Media Operations
Multi-National Force-Iraq
Strategic Effects/Communications Division
We are now seeking great candidates for board of director positions. If you are a rock star in marketing (or want to be one), then click here to learn more.
Each year, the AMA nominating committee identifies and selects candidates with stature in the marketing profession and the ability to provide the volunteer leadership that is essential to the AMA. Nominations are carefully considered by the nominating committee, and a final slate is submitted for approval to the board of directors. If you would like to be considered as a nominee, raise your hand and let us know.
If you think getting involved is a good idea, but you want to start with something simple, then click here.
On February 13th, Pedro Laboy, Senior Partner at Tocquigny, an Adweek Top-25 Interactive agency, and Author of Brand Nexus, gave a keynote presentation on what every marketer should know about Digital Marketing.
Volunteer Spotlight: Vic Beck
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