Comments on: Virtual Events: Six things to consider on the way to the New World http://www.amaboston.net/2009/03/10/virtual-events-six-things-to-consider-on-the-way-to-the-new-world/ The Boston area marketing blog Thu, 11 Mar 2010 23:07:06 +0000 http://wordpress.org/?v=2.3.2 By: Six things to consider on the way to the New World - Experiential Marketing 2.0 http://www.amaboston.net/2009/03/10/virtual-events-six-things-to-consider-on-the-way-to-the-new-world/#comment-1249 Six things to consider on the way to the New World - Experiential Marketing 2.0 Mon, 03 Aug 2009 19:37:57 +0000 http://www.amaboston.net/2009/03/10/virtual-events-six-things-to-consider-on-the-way-to-the-new-world/#comment-1249 [...] published on AMA Boston Marketing Blog [...] […] published on AMA Boston Marketing Blog […]

]]> By: Mike http://www.amaboston.net/2009/03/10/virtual-events-six-things-to-consider-on-the-way-to-the-new-world/#comment-1245 Mike Sat, 23 May 2009 19:38:45 +0000 http://www.amaboston.net/2009/03/10/virtual-events-six-things-to-consider-on-the-way-to-the-new-world/#comment-1245 Hi, nice posts there :-) thank's for the interesting information Hi, nice posts there :-) thank’s for the interesting information

]]> By: Ted Cocheu http://www.amaboston.net/2009/03/10/virtual-events-six-things-to-consider-on-the-way-to-the-new-world/#comment-1240 Ted Cocheu Sun, 05 Apr 2009 19:21:45 +0000 http://www.amaboston.net/2009/03/10/virtual-events-six-things-to-consider-on-the-way-to-the-new-world/#comment-1240 I like the change in language that Richard uses--he refers to "on-line" events "virtual." Although the "virtual" terminolgy is accurate, it is very misleading for most people--who think that virtual=virtual worlds. Ian is very clear in the "Types" section that there is a spectrum of on-line event types, ranging from wecasting to immersive. I like the change in language that Richard uses–he refers to “on-line” events “virtual.” Although the “virtual” terminolgy is accurate, it is very misleading for most people–who think that virtual=virtual worlds. Ian is very clear in the “Types” section that there is a spectrum of on-line event types, ranging from wecasting to immersive.

]]> By: Richard Feldman http://www.amaboston.net/2009/03/10/virtual-events-six-things-to-consider-on-the-way-to-the-new-world/#comment-1228 Richard Feldman Fri, 27 Mar 2009 18:46:44 +0000 http://www.amaboston.net/2009/03/10/virtual-events-six-things-to-consider-on-the-way-to-the-new-world/#comment-1228 Hey there Ian, I want to discuss point number 3 a little bit. I think that on-line events actually facilitate relationships better than face-to-face activities. Let me explain this. You brought up a good point that "no one ever got married as a result of participating in an online dating site based solely on that experience". But let me relate an experience that illustrates how on-line technology facilitates relationships better. I know a couple that got married after meeting on-line. When they met they discovered the lived in the same neighborhood, went to the same restaurants, etc. for over 10 years and never crossed paths. On-line events with a proper networking component operate the same way as dating sites. Many people go to face-to-face events and never meet just the right contacts. It can be difficult to do. The problem with face-to-face is that there can be just too many faces. However, on-line you have the ability to search and seek out other attendees based on specific criteria and form relationships with those that most closely match your needs. I have been producing face-to-face events since 1983 and on-line events since 1996. In that time I have seen virtual event technology grow more robust and cheaper. But there is still a missing link between application and success. Strategy. Richard Feldman, CEO EventPlanet.com Hey there Ian,

I want to discuss point number 3 a little bit. I think that on-line events actually facilitate relationships better than face-to-face activities. Let me explain this. You brought up a good point that “no one ever got married as a result of participating in an online dating site based solely on that experience”. But let me relate an experience that illustrates how on-line technology facilitates relationships better. I know a couple that got married after meeting on-line. When they met they discovered the lived in the same neighborhood, went to the same restaurants, etc. for over 10 years and never crossed paths. On-line events with a proper networking component operate the same way as dating sites. Many people go to face-to-face events and never meet just the right contacts. It can be difficult to do. The problem with face-to-face is that there can be just too many faces. However, on-line you have the ability to search and seek out other attendees based on specific criteria and form relationships with those that most closely match your needs.

I have been producing face-to-face events since 1983 and on-line events since 1996. In that time I have seen virtual event technology grow more robust and cheaper. But there is still a missing link between application and success. Strategy.

Richard Feldman, CEO
EventPlanet.com

]]> By: Cece Salomon-Lee http://www.amaboston.net/2009/03/10/virtual-events-six-things-to-consider-on-the-way-to-the-new-world/#comment-1194 Cece Salomon-Lee Tue, 10 Mar 2009 18:12:31 +0000 http://www.amaboston.net/2009/03/10/virtual-events-six-things-to-consider-on-the-way-to-the-new-world/#comment-1194 Hi Ian, thanks for taking time to provide this great primer about virtual events and mentioning my post. One area to mention is that virtual events may be a good alternative to internal communications events, especially for large organizations. While many of the points you raise are still valid for internal events, I think it's not as "important" as if the event is for external uses, such as lead generation, partner summits, etc. Hi Ian, thanks for taking time to provide this great primer about virtual events and mentioning my post. One area to mention is that virtual events may be a good alternative to internal communications events, especially for large organizations. While many of the points you raise are still valid for internal events, I think it’s not as “important” as if the event is for external uses, such as lead generation, partner summits, etc.

]]>