Comments on: Nine Rules of Engagement… Marketing http://www.amaboston.net/2009/02/17/eight-rules-of-engagement-marketing/ The Boston area marketing blog Sun, 14 Mar 2010 18:54:16 +0000 http://wordpress.org/?v=2.3.2 By: Nine Rules of Engagement… Marketing - Experiential Marketing 2.0 http://www.amaboston.net/2009/02/17/eight-rules-of-engagement-marketing/#comment-1250 Nine Rules of Engagement… Marketing - Experiential Marketing 2.0 Mon, 03 Aug 2009 19:41:56 +0000 http://www.amaboston.net/2009/02/17/eight-rules-of-engagement-marketing/#comment-1250 [...] Published on the AMA Boston Blog [...] […] Published on the AMA Boston Blog […]

]]> By: Dag Holmboe http://www.amaboston.net/2009/02/17/eight-rules-of-engagement-marketing/#comment-1244 Dag Holmboe Thu, 21 May 2009 23:08:50 +0000 http://www.amaboston.net/2009/02/17/eight-rules-of-engagement-marketing/#comment-1244 With respect to your 9th point - Social Media ROI. There is a lot of talk about the ROI of Social Media but nothing has yet been defined clearly. To try to put thoughts on a paper (or adding to the chaos…), I pulled together a Social Media ROI spreadsheet. It is based on work by Charlene Li (Forrester) and Bill Johnston (Forum One) in that it compares online and offline benefits and costs. The spreadsheet is downloadable at http://dagholmboe.wordpress.com. I am a firm believer that running a business, you need to define an ROI in basically everything you do. Some people might argue that Social Media is different and that calculating and ROI is impossible. There is some justification to their arguments - after all, how do you quantify engagement or sentiment? Nevertheless, it is simply not correct that you can not define an ROI. The problem with Social Media ROI is that it is difficult to define however Li and Johnston have done a great job defining it. My spread sheet is simply just an extension of their work. With respect to your 9th point - Social Media ROI. There is a lot of talk about the ROI of Social Media but nothing has yet been defined clearly. To try to put thoughts on a paper (or adding to the chaos…), I pulled together a Social Media ROI spreadsheet. It is based on work by Charlene Li (Forrester) and Bill Johnston (Forum One) in that it compares online and offline benefits and costs.

The spreadsheet is downloadable at http://dagholmboe.wordpress.com.

I am a firm believer that running a business, you need to define an ROI in basically everything you do. Some people might argue that Social Media is different and that calculating and ROI is impossible. There is some justification to their arguments - after all, how do you quantify engagement or sentiment? Nevertheless, it is simply not correct that you can not define an ROI.

The problem with Social Media ROI is that it is difficult to define however Li and Johnston have done a great job defining it. My spread sheet is simply just an extension of their work.

]]> By: Tracy Mullendore http://www.amaboston.net/2009/02/17/eight-rules-of-engagement-marketing/#comment-1156 Tracy Mullendore Thu, 05 Mar 2009 14:56:36 +0000 http://www.amaboston.net/2009/02/17/eight-rules-of-engagement-marketing/#comment-1156 Great info. It is interesting to see how consumers are experiencing and interacting with brands in new and continuously changing ways. Thanks for sharing your thoughts. Great info. It is interesting to see how consumers are experiencing and interacting with brands in new and continuously changing ways. Thanks for sharing your thoughts.

]]> By: Cecil Dorman http://www.amaboston.net/2009/02/17/eight-rules-of-engagement-marketing/#comment-1142 Cecil Dorman Tue, 03 Mar 2009 11:15:05 +0000 http://www.amaboston.net/2009/02/17/eight-rules-of-engagement-marketing/#comment-1142 Thanks for sharing your well researched piece. Very professional. Thanks for sharing your well researched piece. Very professional.

]]> By: Sarah Montague http://www.amaboston.net/2009/02/17/eight-rules-of-engagement-marketing/#comment-1129 Sarah Montague Sun, 01 Mar 2009 13:06:23 +0000 http://www.amaboston.net/2009/02/17/eight-rules-of-engagement-marketing/#comment-1129 Very well done, Ian. I share your thinking and wonder in amazement that when some people do "show up" for live events, why don't they do more connecting with real bodies in front of them and turn their smart phones off? Very well done, Ian. I share your thinking and wonder in amazement that when some people do “show up” for live events, why don’t they do more connecting with real bodies in front of them and turn their smart phones off?

]]> By: Jamie Campbell http://www.amaboston.net/2009/02/17/eight-rules-of-engagement-marketing/#comment-1108 Jamie Campbell Tue, 24 Feb 2009 15:41:39 +0000 http://www.amaboston.net/2009/02/17/eight-rules-of-engagement-marketing/#comment-1108 A very thorough and though-provoking analysis of ground-up networking. With the influx of internet and other media networking, it's important to look at the old-fashioned, face-to-face handshake. Well done! A very thorough and though-provoking analysis of ground-up networking. With the influx of internet and other media networking, it’s important to look at the old-fashioned, face-to-face handshake. Well done!

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