http://www.amaboston.net/2009/02/03/move-over-football-theres-a-new-super-bowl-spectator-sport-ad-tweets-2/ The Boston area marketing blog Wed, 08 Sep 2010 12:48:24 +0000 http://wordpress.org/?v=2.3.2 http://www.amaboston.net/2009/02/03/move-over-football-theres-a-new-super-bowl-spectator-sport-ad-tweets-2/#comment-1088 Moving the Needle (Guest post by Lisa Hickey) | transplant Mon, 16 Feb 2009 18:01:57 +0000 http://www.amaboston.net/2009/02/03/move-over-football-theres-a-new-super-bowl-spectator-sport-ad-tweets-2/#comment-1088 [...] Flash back to 20 years ago, to a creative concepts course taught by Edward Boches. It was there that my passion for branding and advertising began. Yet for the past 20 years, Edward and I had probably said four words to each other. When he started on Twitter, I shot Edward an email talking of one way I was using Twitter strategically – to follow at least one person from every country in the world, learning to be a “global conversationalist.” Five minutes later, Edward phones, thanking me. His passion for the potential of Twitter is palpable, and he, too, has an idea: invite the ad community to comment on Superbowl commercials using Twitter. Within a week, we start promoting the idea on Facebook, Twitter and LinkedIn. Ad folks I barely talk to in real life email me late at night. “Help me figure out this Twitter thing, will you?” I help them. Hundreds of people show up to review the ads. [...] […] Flash back to 20 years ago, to a creative concepts course taught by Edward Boches. It was there that my passion for branding and advertising began. Yet for the past 20 years, Edward and I had probably said four words to each other. When he started on Twitter, I shot Edward an email talking of one way I was using Twitter strategically – to follow at least one person from every country in the world, learning to be a “global conversationalist.” Five minutes later, Edward phones, thanking me. His passion for the potential of Twitter is palpable, and he, too, has an idea: invite the ad community to comment on Superbowl commercials using Twitter. Within a week, we start promoting the idea on Facebook, Twitter and LinkedIn. Ad folks I barely talk to in real life email me late at night. “Help me figure out this Twitter thing, will you?” I help them. Hundreds of people show up to review the ads. […]

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