http://www.amaboston.net/2008/08/19/nonprofit-marketing-%e2%80%93-using-a-plan-considering-social-media/ The Boston area marketing blog Tue, 06 Jan 2009 08:05:24 +0000 http://wordpress.org/?v=2.3.2 http://www.amaboston.net/2008/08/19/nonprofit-marketing-%e2%80%93-using-a-plan-considering-social-media/#comment-689 Bev Mon, 25 Aug 2008 15:07:48 +0000 http://www.amaboston.net/2008/08/19/nonprofit-marketing-%e2%80%93-using-a-plan-considering-social-media/#comment-689 Connie, thanks for your post. Please give us an example of where use of social media has worked for you, e.g., your own nonprofit. Tell us more. I was struck by the article in the NYT yesterday about the convention's efforts to accommodate more bloggers than last year (I believe it said 200 were invited this year rather than several in 2004). Many bloggers are choosing to sit in a courtesy/reception tent outside the convention hall (where I presume there will be a live web cast) because they don't want to bother with the security and other requirements of entry. Just another way in which Web 2.0 is transforming how people communicate and receive information. Connie, thanks for your post. Please give us an example of where use of social media has worked for you, e.g., your own nonprofit. Tell us more. I was struck by the article in the NYT yesterday about the convention’s efforts to accommodate more bloggers than last year (I believe it said 200 were invited this year rather than several in 2004). Many bloggers are choosing to sit in a courtesy/reception tent outside the convention hall (where I presume there will be a live web cast) because they don’t want to bother with the security and other requirements of entry. Just another way in which Web 2.0 is transforming how people communicate and receive information.

]]> http://www.amaboston.net/2008/08/19/nonprofit-marketing-%e2%80%93-using-a-plan-considering-social-media/#comment-688 Connie Reece Mon, 25 Aug 2008 13:55:38 +0000 http://www.amaboston.net/2008/08/19/nonprofit-marketing-%e2%80%93-using-a-plan-considering-social-media/#comment-688 Bev, this is a great article. As someone who lives and breathes Web 2.0, and as someone who founded a small nonprofit launched entirely through social networking, I can shout a resounding "amen" to your advice. Learn about, and incorporate, social media into your marketing mix--from the beginning of a campaign, not as an afterthought. It's a cost-effective way of fostering word of mouth and spreading your message. Bev, this is a great article. As someone who lives and breathes Web 2.0, and as someone who founded a small nonprofit launched entirely through social networking, I can shout a resounding “amen” to your advice. Learn about, and incorporate, social media into your marketing mix–from the beginning of a campaign, not as an afterthought. It’s a cost-effective way of fostering word of mouth and spreading your message.

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