Comments on: Nonprofit Marketing….Really? http://www.amaboston.net/2008/07/21/nonprofit-marketing%e2%80%a6really/ The Boston area marketing blog Tue, 06 Jan 2009 06:45:19 +0000 http://wordpress.org/?v=2.3.2 By: Bev Freeman http://www.amaboston.net/2008/07/21/nonprofit-marketing%e2%80%a6really/#comment-673 Bev Freeman Tue, 05 Aug 2008 12:45:09 +0000 http://www.amaboston.net/2008/07/21/nonprofit-marketing%e2%80%a6really/#comment-673 Kate, I finally had a chance to look over your suggestions, just returned from a needed vacation. I am very interested in identifying both nonprofit and for-profit organizations that can help nonprofits do smart marketing. Any more suggestions? Bev Kate, I finally had a chance to look over your suggestions, just returned from a needed vacation. I am very interested in identifying both nonprofit and for-profit organizations that can help nonprofits do smart marketing. Any more suggestions? Bev

]]> By: Bev Freeman http://www.amaboston.net/2008/07/21/nonprofit-marketing%e2%80%a6really/#comment-672 Bev Freeman Tue, 29 Jul 2008 13:51:29 +0000 http://www.amaboston.net/2008/07/21/nonprofit-marketing%e2%80%a6really/#comment-672 Hey John. You are absolutely right that the mission and messages are valid, valuable and critically important, a treasure chest of wonderful stories to be told. Often nonprofits are befuddled about how to tell the stories. A marketing or communications plan would point the way, especially if it's based on some knowledge of the interests and preferences of the audiences they're trying to reach. Often there is a need for a "build up" - you can't expect an individual to say -- wow, I'm convinced -- on the basis of one or two communications or a glossy print annual report. Hey John. You are absolutely right that the mission and messages are valid, valuable and critically important, a treasure chest of wonderful stories to be told. Often nonprofits are befuddled about how to tell the stories. A marketing or communications plan would point the way, especially if it’s based on some knowledge of the interests and preferences of the audiences they’re trying to reach. Often there is a need for a “build up” - you can’t expect an individual to say — wow, I’m convinced — on the basis of one or two communications or a glossy print annual report.

]]> By: John Haydon http://www.amaboston.net/2008/07/21/nonprofit-marketing%e2%80%a6really/#comment-665 John Haydon Wed, 23 Jul 2008 14:28:33 +0000 http://www.amaboston.net/2008/07/21/nonprofit-marketing%e2%80%a6really/#comment-665 Bev, Great post! Many NPO folks I know in the Boston area have accepted the idea that marketing is good for their cause, but generally lack marketing or sales experience. However, Non-profits already have great resources to launch marketing campaigns: A wealth of content, mission-driven passion and professionalism. John Bev,

Great post!

Many NPO folks I know in the Boston area have accepted the idea that marketing is good for their cause, but generally lack marketing or sales experience. However, Non-profits already have great resources to launch marketing campaigns: A wealth of content, mission-driven passion and professionalism.

John

]]> By: Kate Brodock http://www.amaboston.net/2008/07/21/nonprofit-marketing%e2%80%a6really/#comment-664 Kate Brodock Tue, 22 Jul 2008 17:38:13 +0000 http://www.amaboston.net/2008/07/21/nonprofit-marketing%e2%80%a6really/#comment-664 An interesting organization that works in this space is Taproot. They started (and are based) in San Fran, but are trying to increase their projects in Boston (and other cities). It's an organization that takes marketing professionals who want to donate a few hours of their month to work with non-profits on their marketing: http://www.taprootfoundation.org. Also, an good site for how to use the web for your activism interests is http://www.digiactive.org. It's geared more towards the citizen activist, but highlights several great tools that a non-profit could easily use to decrease marketing costs. An interesting organization that works in this space is Taproot. They started (and are based) in San Fran, but are trying to increase their projects in Boston (and other cities). It’s an organization that takes marketing professionals who want to donate a few hours of their month to work with non-profits on their marketing: http://www.taprootfoundation.org.

Also, an good site for how to use the web for your activism interests is http://www.digiactive.org. It’s geared more towards the citizen activist, but highlights several great tools that a non-profit could easily use to decrease marketing costs.

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