In “A Dumb Branding Strategy,” Seth Godin warns about choosing your company name, which plays a big part of branding strategy. Companies like Party Land and Computer World are meaningless because they don’t add value and are too generic to really stand out. Plus, if you’re not careful what you name your company and you become successful, it’s hard to prevent competitors from copying you. Lesson learned, think smart when naming your company.

Lori A. Rochino - With over 7 years of marketing communications experience, Lori has worked in a variety of industries, including finance, publishing, and fashion. She is currently a marketing specialist at an e-commerce firm and manages web content for the AMA Boston Chapter. She resides in Natick with her husband.

Tags: Marketing, seth godin

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