In “Two Social Media Camps in the Enterprise,” the blogger Shel Israel supports social media over traditional media because it’s cheap, efficient, and allows companies to connect to consumers to find out what they “really” think. When companies connect to consumers through SM, they allow a real dialog to happen rather than just one way communication with the company selling a product to the consumers and not hearing the consumers’ concerns. For the other media camp, the traditional marketers who see social media as nothing more than another marketing channel, they’re missing the boat on learning about the very people they sell products to.

Lori A. Rochino - With over 7 years of marketing communications experience, Lori has worked in a variety of industries, including finance, publishing, and fashion. She is currently a marketing specialist at an e-commerce firm and manages web content for the AMA Boston Chapter. She resides in Natick with her husband.

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